In the new era of social media and technologies,brands are focused on reaching more people and are deviating from the traditional way of convincing the audience to trust a product to let the people be aware of the product in a convenient way.Everyone who has a phone and social media are prone to seeing ads on a daily basis and every ad that you see is a result of calculated curation of branding and awareness that the company is pursuing.
However, in this decade there is a rising trends of various new methods of marketing that the digital marketers are putting forward.
IS ARTIFICIAL INTELLIEGENCE THE END OF CREATIVITY ?
We cannot go on to ignore the fact that AI is integrating and even merging to different sector of industries and marketing is no different.People are far more compelled to use AI integrated marketing strategies in the past year.Eventhough there is landslide of positives in this method,but it lacks the basic human feel that made the audience connected.
SHORT-FORM VIDEOS
The main form of entertainment currently is short form contents like instagram reels and youtube shorts not forgetting the various platforms that uses sub 1 minute content to deceive the people with low attention span
PERSONALISED RESULT
How many times have you talked about a product or a brand and the second you turn on your phone,the same product appears.This is a result of personalised behavioural pattern recogniion that brands use to push their product to force you into buying what you talked about.
Since the start of this decade,there has been an abundance of trends that made serious changes in the digital marketing field.However,the rise of AI and other branding techniques have easen up the process of branding ,but there has been a talk about the lack of creativity.